The supermarket – a shopping experience
It pays to have good lighting
For many people, shopping at the local supermarket is more of a chore than a pleasure. Supermarkets rarely have a warm and welcoming atmosphere that invites shoppers to stay. This is exactly where the food retail business offers potential in gaining a competitive edge. The longer customers take to linger among the aisles, the more articles they are likely to discover and the more inclined they are to make a spontaneous purchase – and buy more than what is on their shopping list.
A modern lighting solution using innovative LED technology can make a lasting improvement to the supermarket surroundings. Different lighting moods and optimised lighting colours can be used to distinguish shop zones and guide customers on an inspirational walk through the various supermarket sectors.